Marketing Research & Analysis

We assist among others, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Manager, Product Line Manager, Project Manager to research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. To also gather information on competitors, prices, sales, and methods of marketing and distribution. As Market research analysts we are the information gurus of the business world whose primary role is to bridge the gap between commercial ambitions and consumer demand. This is no simply task. The first step is to determine the main objective of conducting research- what exactly is the client company trying to learn about consumers? Once a research goal has been established, we devise a strategy to collect data that reveals target market opinion. Some popular tools used to extract this information include surveys, polls, interviews and questionnaires. Much of this research is conducted online since the Internet tends to generate faster responses drawn from a vast number of participants. After we have executed the research approach we analyze, evaluate and interpret results and report conclusions. These findings are then presented to the client company’s marketing director so decisions can be made about future sales, distribution and promotion tactics. Companies may also make deductions based on research to predict changing trends in the market and devise ways to adapt to them. It is at this stage that businesses receive answers to the questions they had originally posed, such as: Does this product have public appeal? How much will consumers pay for this product? What should be the target demographic for this product? Does this product design attract customers? Which companies present the most competition for this product?

System Integration & Migration

Easy Integration Fast and optimal connection of systems through preconfigured interfaces. Process Control Easy control and automation of processes without dependencies Scalable Integration of any number of systems and capacity expansion as required A system migration might involve physical migration of computing assets, like when older hardware can no longer provide the required level of performance and meet the business needs of the organization. Sometimes only data and applications need to be migrated to a new system or platform, which may reside on the same hardware infrastructure, but the reason behind it would still be the same: because the new system is perceived to be better than the old one. When the migration only involves data and software, the move can be automated using migration software. Especially with the rising popularity of cloud computing, many business are migrating their systems into the cloud, which is usually done using automated tools in quite a short period. The main drivers of system migration include: The current system no longer performs as expected. A new technology which drives processes faster becomes available. The old system becomes deprecated and support is no longer available for it. The company is taking a change in direction.

System & Software Development

For effective systems development, all of the following steps are taken care of by our team: Preliminary analysis | describe costs and benefits Systems analysis, requirements defined | define project goals Systems design | describe features and operations Development | the real code is written here Integration and testing | bring all the pieces together Acceptance, installation and deployment | final stage of initial development Maintenance | system is properly assessed Evaluation | entire system developed is properly evaluated.

Data Science & Report

interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from data in various forms, both structured and unstructured, similar to data mining We do Data Manipulation, Data Analysis with Statistics and Machine Learning, Data Communication with Information Visualization and Data at Scale — Working with Big Data among others

Capacity Building and Skill Facilitation


We engage in Capacity building as whatever is needed to bring an individual or organisation to the next level of operational, programmatic, financial, or organizational maturity, so it may more effectively and efficiently advance its mission into the future. Capacity building is not a one-time effort to improve short-term effectiveness, but a continuous improvement strategy toward the creation of a sustainable and effective organization an investment in the effectiveness and future sustainability of Individual: developing educational, training and awareness-raising activities; Institutional: fostering the development of organizations and institutions, including their missions, mandates, cultures, structures, competencies, and human and financial resources, as well as the cooperation between organizations, institutions and sectors; Systemic: creating enabling environments through economic and regulatory policies and accountability frameworks in which institutions and individuals operate.

Project Management

The overarching goal is typically to offer a product, change a process or to solve a problem in order to benefit the organization. We apply the knowledge, skills, tools and techniques to a broad range of activities in order to meet the requirements of a particular project.” The process of directing and controlling a project from start to finish including the basic phases: 1. Project conception and initiation An idea for a project will be carefully examined to determine whether or not it benefits the organization. During this phase, a decision making team will identify if the project can realistically be completed. 2. Project definition and planning A project plan, project charter and/or project scope may be put in writing, outlining the work to be performed. During this phase, a team should prioritize the project, calculate a budget and schedule, and determine what resources are needed. 3. Project launch or execution Resources’ tasks are distributed and teams are informed of responsibilities. This is a good time to bring up important project related information. 4. Project performance and control Project managers will compare project status and progress to the actual plan, as resources perform the scheduled work. During this phase, project managers may need to adjust schedules or do what is necessary to keep the project on track. 5. Project close After project tasks are completed and the client has approved the outcome, an evaluation is necessary to highlight project success and/or learn from project history..